SC&C’s Kathryn Szymczyk will be hosting a webinar for the Intellectual Property Institute of Canada (IPIC) on the mindset and skills lawyers need to thrive in today’s legal marketplace. The session will be moderated by Elizabeth Dipchand of Dipchand LLP and will take place on Thursday, July 12, 2018 from 1-2 pm (ET). Click here to register. The session will start with some background on “The Amazon Effect” and how it is influencing the legal marketplace. The discussion will then move to how lawyers and law firms can and must adopt the mindset and skills that will help them meet the expectations and demands of today’s clients. Participants will walk away with some concrete tips and ideas for equipping themselves and their teams to meet the very real challenges facing the legal industry.
Kathryn who practiced IP law herself for 12 years before founding business development coaching and consulting firm SC&C, notes, “Our technical skills as IP professionals remain our most important asset. However, they are no longer enough. Profound and permanent shifts in consumer expectations and in the way businesses compete, referred to as “The Amazon Effect”, have significantly and permanently changed the landscape in which we operate. Lawyers and law firms who fail to take action to shift from a lawyer-centric model to a client-centric model of doing business will be left behind. It is that simple.” In terms of what the IPIC audience can expect from the webinar, she states, “Practitioners will no doubt benefit from hearing what other firms are doing to acquire the client-centric mindset and approach necessary to thrive today. I will be providing tips and ideas of what I have seen work in other firms around the world and Elizabeth will be sharing the approach she has taken with her firm and the successes and obstacles she has seen. We hope you will leave ready to lead the charge to transform your practice and your firm.”