Business Development Resolutions for 2015

Setting Business Development Resolutions for 2015:

Why and How It Works

Welcome to 2015! It is a new year and a fresh start. What do you want for your practice this year? How will you achieve it?This post is about setting some W.A.Y. S.M.A.R.T. business development resolutions for yourself and your Team for greater success in 2015.

1. Why Setting Resolutions/Goals Works:

When you make a resolution or identify a goal you are setting an intention. As noted by Elena Aguilar in her post Setting Intentions: A Powerful Tool To Help Us Learn , when you set an intention, you are more likely to make choices to support that intention throughout the year. In other words, it is easier to get what you want if you know what you want.


2. What Your Goals Should Look Like:


In addition to being S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Time bound), your goals should be WAY SMART, (Written, Aligned (to your firm’s goals) and Yours (i.e. personally motivating)). As a simple example, if you have an interest in social media and gaming and your Firm has a goal of increasing their U.S. clientele, perhaps one of your goals this year is to win 2 new U.S. clients in the gaming/social media industry by September.


3. Choose a List of “Targets”:


Make a list of people you intend to meet/contact/reach during the year that can help you achieve the goals you have set. First, do the research. Some examples include, determining who else in your network has useful contacts; making a list of ideal clients in this category; finding out who represents the potential clients in their country of origin; etc.. Then make a short list of 5-20 “targets” to focus on throughout the year.


4. Narrow Your Focus For Better Results:


Given our busy “day jobs” we only have so much time and money available for business development (“BD”). Use the majority of your resources this year to reach your goals. This doesn’t mean you will not pursue other new business, however, by taking this more focused approach, you will be much more effective and more likely to see results.


5. Choose the Right Activities to Support Your Goals:


Now that you are focused in on specific goals and a target audience, planning your annual BD schedule and budget for maximum return on investment will be a piece of cake. Do you attend conferences? Take the time to research which events and activities are likely to attract your target audience this year and plan to attend. Do you like to write? Plan to write three articles of interest to your target audience this year; publish them, post them, and send them by email throughout the year.


6. Measure Your Success:


Set yourself benchmarks throughout the year and take stock of your progress at these times. How many of your targets have you been in touch with? How many times? Have you scheduled the conferences and/or marketing visits you planned? How are those articles going? Congratulate yourself on progress made.


7. Keep Yourself Motivated and On Track:


We all know that it is very easy to allow our BD efforts to fall by the wayside once the files start stacking up on our desk or our management responsibilities take over. Finding ways to make yourself accountable to others can help keep you on track. Some examples include:

  • Consider sharing your business development goals with other members of your Team and seeking their ideas and support at monthly BD meetings;
  • Involve your internal or external BD manager in overseeing research, strategy, reminders and updates to help you meet your goals;
  • Put reminders in your calendar;
  • Hire a business development coach to remind you of why your goals are personally important to you and to keep you motivated throughout the year.



SC&C | Taking IP Practices Further would like to take this opportunity to wish you much happiness and (business development) success in 2015! We look forward to continuing to Step In to help you Step Out into new markets and strategies, Step Up your business development game and Step Ahead of your competition toward greater excellence and success.


How can SC&C help?

If you would like help formulating, tracking and implementing your Business Development Strategy for 2015, please contact me at kathryn@sccignites.comor on +1 647 978 5502 to find out how SC&C can help.


As always, we would love to hear from you! What has been your experience with setting business development goals for the year? What has worked? What hasn’t? Please leave your comments below. As always, feel free to post this article on LinkedIn, forward it or tweet it using the icons below.


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